MFA THESIS
How can you showcase the true potential of older workers?  You challenge perceptions by putting their skills at the forefront. Skillfi is a recruitment site that focuses on a job seeker's skills and not their  seniority. By focusing on job seekers skill sets, employers will be empowered with information that provides a clearer picture of what individuals are capable of. The final solution resulted in a website and full ad campaign.
 

Concept + Art Direction
Created mobile marketing campaigns for various clientele. 

Art Direction
Created magazine advertisements & tradeshow banners to promote Stanley products.

Concept + Art Direction
Created marketing materials to promote UConn Rugby team.

Concept + Art Direction
Created magazine advertisement to promote Bic’s Mark It Markers.
 

Concept + Art Direction
Collaborated to design reports from 2007- 2011. Books touched on organization’s financial success and highlighted growth stories about the children or “Littles” that were in the program.

Design + Art Direction
Designed unemployment debit card and marketing materials to promote Key bank services for the Connecticut Department of Labor.

Concept + Art Direction
Created branding, social media and print campaign materials to promote Heroes 4 Hire Career Fair.

Concept + Art Direction
Created digital marketing campaign to promote CTHires recruitment site.

ART + DIRECTION
(Student Project) Created packaging design for a new line of indoor and outdoor paints for Betsey Johnson. Paint line embodies a balance of the bold and beautiful, which are key aspects of her line.

Concept + Art Direction
Created branding, social media and print campaign materials to promote Business CT Conference.

Concept + Design
(Student Project) Created packaging design for a new line of South African fruit tea bags that cater to lifestyles of the younger on the go demo.

Concept + Art Direction
Created branding, social media and print campaign materials to promote CT Career Fairs.

Concept + Art Direction
Created design deliverables to promote menu specials for Black Bear Saloon.

Concept + Art Direction
Created branding and marketing campaign that highlighted key featutres of CT Vet Jobs

Created brand identities for various clientele.